Developed by the German-born British economist and businessman ERNST SCHUMACHER (1911-1977), who advocated 'intermediate' and alternative technologies.
The principle challenged the tradition of large organizations, which Schumacher claimed were inefficient and a danger to the environment. He proposed small working units, communal ownership, and the use of local labor and resources. He placed the emphasis on people rather than the product.
E F Schumacher, Small is Beautiful: A Study of Economics as if People Mattered (London, 1973)