homo economicus

Discipline: Economics

Also referred to as: economic man, or economic human

The most common human definition that microeconomic theories rely on when explaining economic behavior.

Homo economicus is an extremely rational and selfish human being who is capable of assessing all options available to him in terms of the utility he would derive from them, and of acting thereafter in a manner which would attain him the maximum pleasure possible under the circumstances.

Also See:

· rational choice
· rationalism

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